Creative agency

A creative agency is an agency that supports companies in the development of creative strategies, branding and advertising measures to ensure strong visual and content communication.

A creative agency develops concepts for advertising, brand development and corporate communication, designs advertising materials, creates campaigns and implements online and offline marketing strategies.

Typical services of a creative agency include advertising campaigns, communication strategies, online marketing, corporate identity, graphic design, print media, brand strategy and branding.

An advertising campaign is a coordinated marketing action that is implemented across various channels to publicize a brand, product or service.

A successful advertising campaign is based on a clear target group analysis, creative ideas, the right channel strategy, appealing design and continuous performance measurement.

The costs of an advertising campaign vary greatly and depend on factors such as advertising formats, channels, duration and reach.

A communication strategy defines how a company communicates with its target group in order to convey brand messages effectively.

A well-thought-out communication strategy ensures that a consistent and convincing brand image is conveyed and that the desired target groups are reached.

The most important elements include target group analysis, core messages, channel selection, tonality, visual design and success measurement.

A communication strategy is developed by defining goals, analyzing target groups, formulating messages, selecting suitable communication channels and continuously optimizing measures.

Online marketing encompasses all digital marketing measures aimed at making a brand or product known via the Internet.

Various digital strategies such as search engine marketing (SEO/SEA), social media marketing, content marketing and email marketing are used to generate targeted traffic and engagement.

The most important online marketing channels include search engines (Google, Bing), social media (Facebook, Instagram, LinkedIn), email marketing, display advertising and content marketing.

Getting started with online marketing begins with a target group analysis, a clear strategy, the choice of suitable channels and continuous monitoring to optimize the measures.

Corporate identity refers to the uniform appearance and identity of a company, which is reflected in the logo, design, language and brand messages.

A strong corporate identity ensures recognizability, trust and consistency in brand communication and strengthens the company’s positioning.

The most important elements include the visual appearance (Corporate Design), the corporate culture (Corporate Culture), the communication strategy (Corporate Communication) and the brand behavior (Corporate Behavior).

The cost of a corporate identity depends on the scope of services, from logo development and corporate design to the entire brand strategy.

Graphic design encompasses the visual design of digital and printed media with the aim of conveying messages in an aesthetically pleasing and functional way.

The main areas include corporate design, print design, web design, UI/UX design and packaging design.

Good graphic design combines creativity with clear communication, aesthetic design, user-friendliness and a consistent brand message.

The costs for graphic design vary depending on the scope of the project, design effort and desired formats (e.g. logo, brochure, website).

Printed materials are all printed advertising materials such as business cards, flyers, brochures, catalogs and posters that are used for corporate communications.

The most frequently used types of print include business cards, flyers, brochures, posters, stationery and catalogs.

A brand strategy comprises the long-term planning and positioning of a brand in order to increase its perception and recognizability.

A well-thought-out brand strategy strengthens customer trust, differentiates the company from its competitors and contributes to long-term brand building.

Branding refers to the entire process of building a brand in order to create a memorable and strong identity for a company or product.

Branding ensures recognition, emotional connection and trust in a brand, which leads to a stronger market position in the long term.

Branding combines visual design, language, values and customer experiences to create an unmistakable identity.

The most important branding strategies include personal branding, employer branding, product branding and corporate branding.

The costs for branding depend on the desired brand development, e.g. logo design, brand strategy and communication measures.

Branding is developed by creative agencies, designers and marketing experts to create a unique brand identity.