Web agency in Vienna

Web design encompasses the design and technical implementation of websites to ensure an appealing, functional and user-friendly online presence. Design, structure, user guidance, loading times and search engine optimization play a central role here. A well-designed website boosts brand awareness, increases conversion rates and ensures long-term success in the digital space.

A company website is the first impression potential customers have of you. It provides information, strengthens your brand, and serves as a central point of contact for customers and partners.

Key Aspects of a Successful Website:

• Responsive Design: Optimal display on desktop, tablet & smartphone
• SEO-Optimized Structure: Improve Google rankings through both technical and content optimization
• Conversion Focus: Strategically placed calls-to-action (CTAs) for increased leads and inquiries
• Fast Loading Times: Reduces bounce rates and improves the user experience

Landing pages are specially designed websites with the aim of persuading users to take a specific action, such as registering or making a purchase.

Components of a powerful landing page:

• Clear focus: each landing page pursues a single goal without distraction
• Compelling content: Relevant information that builds trust and incentivizes purchase
• Strong call-to-actions (CTAs): Clearly visible calls to action to increase conversion
• A/B testing: Continuous optimization by testing different layouts & content

A professional online store is the foundation for successful e-commerce. It enables companies to offer products online, manage orders and increase sales.

Important elements of a successful webshop:

• Simple navigation: clear product categories, search function & intuitive user guidance
• Secure payment system: SSL encryption, GDPR compliance & secure payment methods
• Mobile first: Optimized display for mobile devices
• SEO for e-commerce: Optimization of product pages for better visibility in Google

Hosting determines the loading speed, security, and availability of your website. Choosing the right hosting provider has a direct impact on your online performance.

Hosting Types & Their Benefits:

• Shared Hosting: Cost-effective, suitable for small websites
• VPS (Virtual Private Server): More power & flexibility for medium-sized businesses
• Dedicated Server: High performance for large shops & data-intensive websites
• Cloud Hosting: Scalable & ideal for growing projects

Key Hosting Criteria:

• Loading Speed & Performance: Direct impact on SEO & user experience
• Security Measures: Regular backups, DDoS protection & firewall
• GDPR Compliance: Server location in the EU for maximum data protection

Our hosting: We run your website on our own servers at Hetzner, which we manage ourselves. The data centers in Germany are certified to ISO/IEC 27001 and run on electricity from renewable sources. On request, we take care of updates, backups and ongoing monitoring. Our free Website Carbon Check shows how climate-friendly your current website is.

Which technology fits depends on who maintains the content, how often it changes and which features are needed. An overview:

• WordPress: The most widely used content management system. Ideal if you regularly maintain content yourself, run a blog or shop, or need many features. Our recommendation for most company websites.
• Astro: Generates finished pages without a database. Very fast and low-maintenance, a good fit for websites that rarely change. We maintain the content for you.
• Next.js: For interactive web applications, customer areas and portals in which each person sees different content.
• Laravel: For custom applications with their own data storage, e.g. booking, management or billing systems and interfaces to existing software.

Often the answer is a combination, such as a WordPress website with a connected application. We advise you on what fits your needs.

For most companies, WordPress is the right choice: you maintain content yourself, and almost any feature can be added. If your website rarely changes, however, there is a lean alternative: a website without a content management system and without a database, built with Astro. It loads very quickly and needs hardly any maintenance.

How moving an existing website works:

• Secure what exists: All content, images, URLs and SEO settings
• Transfer: Design and content 1:1 or redesigned on request
• Keep URLs: The same URLs or clean redirects so that your Google rankings are preserved
• Maintain: You send us your changes, we implement them for you

If you regularly add content yourself, need many features or run a shop, WordPress is the better choice. We build and support both and recommend what fits your needs. By the way, this website itself is built with Astro.

Before a move, it pays to take a look at your current website, for example with our Speed & Hosting Check, and afterwards with the Redirect & Relaunch Check.

More and more people are asking not just Google but AI assistants such as ChatGPT, Claude, Perplexity or Gemini. For these assistants to find your website, understand it and cite it as a source, it has to be built cleanly from a technical point of view:

• Content in the page code: Text sits directly in the HTML and is not loaded later via JavaScript
• Structured data: Information about your company, services, location and frequently asked questions in machine-readable form (Schema.org)
• Deliberate crawler rules: In the robots.txt, you decide which AI services may read your content
• llms.txt: A short overview of your most important pages for AI assistants, not yet a fixed standard but easy to implement
• Clear structure and short loading times: Well-organized headings and pages that load quickly

Our free AI Visibility Check shows whether your website is open to AI crawlers. To learn how you actually appear in the answers of AI assistants, read AI visibility (GEO) under performance marketing.

KPIs (Key Performance Indicators):

• Page Load Time: Affects user experience & SEO ranking
• Bounce Rate: Percentage of visitors who leave the site without interaction
• Conversion Rate: Ratio of visitors who complete a desired action
• SEO Visibility: How well a website ranks in search engines

Analytics Tools & Monitoring:

• Google Analytics & Search Console: Visitor analysis, search queries & technical performance
• PageSpeed Insights & Lighthouse: Website speed & optimization suggestions
• Heatmaps & User Tracking: Identifying user behavior on the website
• SEO Tools (Sistrix, Semrush, Ahrefs): Keyword rankings & competitor analysis

Goal of Data Analysis:

• Continuous Optimization: Identify & improve weak points
• SEO Refinement: Technical & content adjustments for better rankings
• Conversion Growth: Evaluate user data & implement targeted measures