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Website Brief

A good quote starts with a good brief. The questionnaire guides you step by step through everything an agency needs to know about your new website: goals, audience, pages, features, content, design, technology, budget and timeline. At the end you get a clean PDF that you can pass on to any agency, including us.

Your input stays in your browser. So that nothing gets lost, the browser saves an interim version on your device. Nothing reaches us unless you send it yourself via the contact form.

Company and project

Who are you, and what is it about? A few sentences are enough, the agency will ask if needed.

In short: what should be created?

The most important products or services that should appear on the website.

From brief to website

Send us your brief or arrange a first meeting. We will get back to you with questions, ideas and a clear quote for concept, design and implementation.

How the tool works

You answer the questions at your own pace and in any order. None of them is mandatory, but every answer makes the brief more precise.

  1. 01

    Twelve steps, one common thread

    From your company to goals and audience through to budget, timeline and contact person. The questions build on each other and cover what agencies usually want to know at the first meeting. Fields that do not fit your project are hidden, such as shop details without an online shop.

  2. 02

    Tick instead of write

    For goals, pages, features, content and style there are selection lists. This way you make quick progress and do not forget anything important. Free fields cover everything else, and for budget and date you may also choose “not sure yet”.

  3. 03

    Interim version in your browser

    Your input stays saved on your device until you delete it. So you can pause at any time and continue later. Nothing is transferred.

  4. 04

    A PDF for any agency

    The summary shows all answers and which steps are still open. The PDF contains an overview with project type, budget, date and contact person, followed by all answers clearly grouped by topic. You can also copy the brief as text, for example for an e-mail.

  5. 05

    Send it to us if you like

    With one click, your brief lands as a message in our contact form, with name and e-mail already filled in. You check everything and send it yourself. For very detailed briefs, the form takes a summary, and you send us the complete PDF by e-mail.

Why a brief pays off

Without a brief, you compare quotes based on different assumptions. One agency calculates five pages, another thirty, one includes a shop, the other does not. With the same brief for everyone, quotes become comparable and much more accurate.

The brief also helps you. Once you have answered the questions calmly, you know better what the website should achieve, what still needs to be clarified internally and who else decides. That saves time, meetings and money during the project.

A budget range is not a risk but a shortcut. It shows the agency which solution is realistic and prevents quotes that miss your needs by far. If you do not have a range yet, that is useful information as well.

Frequently asked questions about the website brief

Do I have to answer every question?

No. Every question is optional. Answer what you already know and leave the rest open. The summary shows which steps have no answers yet, and the PDF lists them as open points. That is perfectly fine for a first meeting.

Can I give the brief to other agencies?

Yes, that is exactly what it is for. The PDF is neutral and only mentions us in small print in the footer. If you request several quotes, give everyone the same brief so that the quotes can be compared fairly.

How long does it take to fill in?

About 15 to 20 minutes are enough for a first draft. The interim version stays saved in your browser, so you can pause at any time, check with colleagues and continue later.

Why should I state a budget?

With a range, the agency can propose a suitable solution instead of guessing. 5,000 euros produce a different website than 30,000 euros, and both can be right for your goal. If you do not know yet, choose “not sure yet”, and a good quote will show you different options.

I do not know which system or hosting I need. Is that a problem?

Not at all. Technical decisions are the agency’s job. Simply choose “recommendation wanted” or “not sure”. What matters is to mention existing contracts or requirements, such as a domain you already own.

Is my input stored or transferred?

No. The tool runs entirely in your browser. So that nothing gets lost, your browser keeps an interim version locally on your device, and you can remove it at any time with “Delete input”. Nothing reaches us unless you send the briefing yourself via our contact form. More in our privacy policy.

Your website, well planned

We develop websites that reach your goals, from the first idea through design and copy to support after launch. Talk to us about your project.

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