Search engine optimization
With targeted on-page and off-page optimization, we sustainably increase your organic visibility.
Smart strategies for measurable success.
Performance marketing agency in Vienna
We rely on a data-based strategy to increase your visibility. With professional search engine optimization, visibility in AI assistants such as ChatGPT, efficient SEA campaigns and targeted social media marketing, you reach your target group exactly where they are searching. Your campaigns are managed from Vienna and run throughout Austria and internationally, wherever your customers are searching.
AI visibility (GEO)
We make sure that ChatGPT, Perplexity and Google AI Overviews can find your company, understand it and cite it as a source.
Search engine advertising
We place effective ads in the search results to reach your target group at the right time.
Social Media Marketing
We increase your reach and brand awareness through data-based campaigns in relevant networks.
∞
- Google Display Ads
- Web Analytics
- Content Marketing
- Affiliate Marketing
Your Performance Crew
Our crew consists of reliable professionals with many years of experience in performance marketing. With advanced software for SEO, AI visibility, SEA, social media and display ads, we deliver measurable results.
And because our web agency is under the same roof, we implement technical measures directly on your website instead of just sending you a list.
- 01
Qualitative implementation
Anyone can set up a campaign quickly, your company deserves sustainable quality. From strategy development to final optimization, we ensure smooth processes and results.
- 02
Advice right to the end
We don't just provide key figures. We accompany you all the way to successful completion. From the initial concept idea to the ongoing performance analysis, we are there to advise you.
- 03
Performance & Analytics
Our internal infrastructure with tracking and analysis tools offers the ideal conditions for comprehensive performance monitoring and targeted optimization.
Success Stories.
No limits, just results.
Strong brands.
Real partners.
I am absolutely thrilled with the services of Wiedermayer & Friends! Markus and his team work extremely professionally and creatively and have helped me strengthen my brand and reach my target audience. Communication was always clear and effective, which gave me confidence that my marketing campaigns were in good hands. I can recommend this company without reservation and look forward to working with them in the future. (Translated from German)Sebastian Nieblas Google review
We are more than satisfied with our projects so far with Wiedermayer & Friends and already have the next project underway. You can always rely on the two creative minds, and they always have the perfect idea! Many thanks for that! (Translated from German)Melanie Hacker-Halmetschlager Google review
Highly recommended! Markus and his team implement every wish perfectly and with great care. You can tell that here people still enjoy making things happen instead of just working through a list! (Translated from German)Carma Cars GmbH Google review
I have been a client of W&F for over 5 years now and have commissioned several websites, an image video and my AdWords from them. Here you are not just looked after: they keep working on the project until you are completely satisfied. Unfortunately, working with other advertising agencies is often not that easy. I can only warmly recommend W&F, and above all Stefan and Markus. Working together was always very straightforward and the results speak for themselves. Thank you! (Translated from German)Nikolaus Kolhammer Google review
The maintenance and hosting of our website is absolutely professional, requested changes are made quickly and Markus Wiedermayer is always there with advice and support. I can really recommend Wiedermayer & Friends. (Translated from German)Petra Schwanzer Google review
The guys are all extremely personable and understand their craft! A very professional process from start to finish, as well as the speed and the results. Thumbs up and as I said, we'll see you again ;-)Jan Bauer Google review
Wiedermayer & Friends are professionally skilled, competent, agile and proactive. The team can address and clarify the client's needs, works fast, is well coordinated, likeable and fun. I am happy to recommend W&F! (Translated from German)Veronika Korbei Google review
About us
For us, Friends stands for three things. You have a direct line to the people working on your brand. For every task, we bring in exactly the specialists it needs. And we give honest advice: we tell you what works and what doesn’t. That is why many clients have been with us for years.
“Creative since 1948” is our claim, named after the birth year of our founder Wolfgang P. Wiedermayer.
Creative since
78years
315days
01hrs
38min
25sec
Performance marketing guide: SEO, GEO, advertising & KPIs
The process: step by step to better results
From target definition and strategic planning through technical implementation and ongoing analysis to continuous optimization and transparent reporting, our performance marketing process covers all the steps needed to ensure the efficient and sustainable success of your campaigns.
- 01Analysis
- 02Planning
- 03Implementation
- 04Monitoring
- 05Optimization
- 06Reporting
Overview: What is performance marketing?
Performance marketing is a data-driven approach in which online marketing measures (e.g. SEO, SEA, social media) are geared towards clearly measurable key figures. The aim is to use budgets as efficiently as possible and achieve better results through continuous optimization.
The 5 core areas of performance marketing
Search engine optimization (SEO)
SEO includes all measures to improve your organic rankings in search engines such as Google. This includes on-page optimization (e.g. content, meta tags), off-page factors (e.g. link building) and technical SEO (e.g. loading times, indexing). In the long term, SEO ensures sustainable traffic and high visibility.
AI visibility (GEO)
Generative engine optimization (GEO) ensures that AI assistants such as ChatGPT, Claude, Perplexity and Gemini, as well as Google AI Overviews, know your company, describe it correctly and cite it as a source. GEO does not replace SEO, it builds on it.
How we proceed:
- Assessment: How do AI assistants answer your customers’ questions? Are you mentioned, who is mentioned instead of you, and which sources are cited?
- Technical foundation: Access for AI crawlers, structured data, llms.txt and a clear page structure. Our web agency implements this directly.
- Content that gets cited: Clear answers to real questions, comparisons, facts with sources and up-to-date information on services and location.
- Mentions outside your website: Google Business Profile, industry directories, genuine reviews, specialist articles and press.
- Monitoring: A fixed catalog of typical customer questions, queried regularly, plus visits from AI assistants in your web analytics.
Nobody can guarantee a mention in ChatGPT, because AI answers change constantly and differ from person to person. What we do commit to: your website and your content will have everything AI assistants need to find, understand and cite you.
The starting point is an AI visibility analysis with a clear list of measures. After that, we look after GEO on an ongoing basis together with your search engine optimization. You can check for free in advance whether AI crawlers are allowed to read your website with the AI Visibility Check. We explain the technical side on our web agency page.
Search engine advertising (SEA)
SEA increases your online presence through paid ads that are displayed for relevant search queries. Here you define budgets, bids and target groups to present your offers or services to potential customers. SEA campaigns can be adapted quickly and provide immediate feedback on click and conversion rates.
Social Media Marketing (SMM)
You can use social networks such as Facebook, Instagram, LinkedIn or TikTok to build targeted reach and interaction. A combination of organic content and paid ads increases your brand awareness and generates leads. Constant monitoring and community management allow you to stay close to your target group.
Display Ads
Display ads are visual advertising banners that are displayed on websites and in apps via advertising networks such as the Google Display Network. This increases your brand awareness and directs potential customers to your website. A targeted targeting strategy ensures that your ads are only seen by people who are most likely to be interested.
90 %
Over 90% of marketers use social media advertising for their performance marketing campaigns.
75 %
Over 75% of marketers consider performance marketing to be “very effective”, particularly due to its high measurability.
28 %
With a market share of over 28%, Google Ads holds the largest share of the global digital advertising market.
Source: Nielsen, Statista, eMarketer
Important key figures & tools
KPIs (Key Performance Indicators):
- Conversion Rate (CR): Shows the ratio of clicks to successful actions (e.g., purchases, registrations).
- Click-Through Rate (CTR): Indicates how often a link or ad is clicked in relation to its impressions.
- Cost per Click (CPC): Measures how much a click in your campaign costs on average.
- Return on Ad Spend (ROAS): Shows how much revenue you generate for each euro invested in advertising.
- Customer Lifetime Value (CLV): Estimates the total revenue a customer generates over the entire business relationship.
- Visibility Index (SEO): Evaluates the presence of a website in organic search results.
- Mention Rate (GEO): How often AI assistants mention your company for a fixed catalog of typical customer questions.
- Citations (GEO): How often your website is linked as a source in AI answers.
Analysis Tools and Monitoring:
- Google Analytics & Google Search Console: Track visitor numbers, user behavior, and technical aspects such as indexing status.
- Sistrix & Semrush: Provide insights into rankings, keyword potential, and competitor analysis.
- Social Media Insights: Provide data on reach, engagement, and target group interests on platforms like Facebook or Instagram.
- Visits from AI Assistants: Visible by source in Google Analytics, e.g. chatgpt.com or perplexity.ai.
- Tracking Tools & Tag Manager: Help to accurately capture and evaluate events such as clicks or form submissions.
Goal of Data Analysis:
- Continuous Optimization: Identify strengths and weaknesses of your campaigns to adjust budget and measures in a targeted manner.
- Scaling: Use insights from successful strategies to further expand reach or conversion rates.
- Transparency & Reporting: Regular reports on the most important key figures so that you are always informed about the performance of your measures.
FAQs
What is performance marketing?
Performance marketing is a data-driven approach to online marketing in which campaigns and measures are optimized using clearly measurable key figures (e.g. clicks, conversions).
What is performance marketing?
This refers to all marketing activities that are based on specific performance values and whose success is monitored using KPIs such as click or conversion rates.
What does a performance marketing manager do?
A performance marketing manager plans, manages and optimizes online campaigns (e.g. in SEO, SEA or social media) with the aim of increasing measurable results such as leads or sales.
What does performance marketing mean?
Performance marketing means that marketing measures are designed in such a way that their effectiveness can be precisely measured and continuously improved.
What does performance marketing involve?
Performance marketing encompasses various channels and techniques such as search engine optimization, AI visibility (GEO), search engine advertising, social media campaigns and display ads, all of which are geared towards specific key performance indicators.
What is GEO (generative engine optimization)?
GEO covers all measures that help AI assistants such as ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews find a company, describe it correctly and cite it as a source. In plain terms, we call it AI visibility.
What is the difference between SEO and GEO?
SEO aims for good positions in the search results, GEO for mentions and citations in the answers of AI assistants. The two go hand in hand: without solid search engine optimization, there is no good AI visibility either.
My SEO is good. Do I still need GEO?
A good SEO foundation is the most important step. However, AI assistants also pay attention to clear answers, structured data, open crawler rules and mentions on other websites. An AI visibility analysis shows where you stand.
How does my company get mentioned in ChatGPT, Claude or Perplexity?
The assistants rely on content they are allowed to read and consider credible: your own website, but also directories, reviews and reports about you. We make sure these sources are complete, up to date and easy to read. Nobody can guarantee a mention.
What are Google AI Overviews?
AI Overviews are summaries generated by Google above the classic search results, with links to the sources used. Pages that answer a question clearly and verifiably and are easy to find on Google have good chances.
How do you measure AI visibility?
With a fixed catalog of typical customer questions that is queried regularly in the most important AI assistants: how often are you mentioned, how often linked, and who is mentioned instead of you? On top of that come the visits from AI assistants in your web analytics. Because AI answers change constantly, what counts is the trend across several measurements, not the individual answer.
Should I allow AI crawlers on my website?
If you want to appear in AI answers, you should allow the crawlers of the search functions. With many providers, training of AI models can be allowed or blocked separately. Our free AI Visibility Check shows what your website currently allows.
Do you also implement the measures?
Yes. Our web agency is under the same roof and implements technical measures such as structured data, crawler rules or new content directly on your website. You don’t just get a list, you get the result.
What is search engine optimization (SEO)?
SEO includes measures to improve the visibility of a website in the organic search results of search engines such as Google.
Why is search engine optimization important?
Because it brings more qualified traffic to the website in the long term, increases online visibility and can therefore increase sales or leads.
How does search engine optimization work?
On-page optimization (such as structure and content), off-page factors (such as backlinks) and technical adjustments improve the ranking of a website in search engines.
How much does search engine optimization cost?
The costs vary depending on the scope and competitive environment; some agencies offer monthly packages, others work on a project basis.
What is SEO marketing?
SEO marketing aims to gain more organic visitors and leads in the long term through strategic optimization, often in combination with other online marketing channels.
How long does SEO take?
The first improvements can be visible after just a few weeks, but real, lasting success usually takes several months to a year.
What types of SEO are there?
A basic distinction is made between on-page SEO (content, structure) and off-page SEO (backlinks, mentions), supplemented by technical SEO (e.g. loading times, indexing).
What are backlinks?
Backlinks are references from other websites to your own; search engines regard them as recommendations, which can have a positive influence on your ranking.
How can I implement SEO myself?
By conducting keyword research, creating high-quality content, optimizing technical aspects and striving for natural link building strategies.
Why SEA?
SEA offers the opportunity to be quickly visible in search results, to address specific target groups and to use budgets efficiently.
How does SEA work?
By booking keywords with search engines such as Google, paid ads are created that are displayed to users for relevant search queries.
Why is SEA worthwhile?
Because it generates qualified traffic in the short term and can be combined well with SEO strategies to achieve holistic visibility.
What is social media marketing (SMM)?
SMM uses platforms such as Facebook, Instagram or LinkedIn to build brand awareness, maintain communities and promote sales or leads.
What does social media marketing mean in detail?
It includes strategic planning, content creation, community management and paid advertising campaigns to achieve specific business goals.
What are display ads?
Display ads are graphic advertisements that are displayed on websites or in apps via networks such as Google Display to promote the brand or offers.
Where are Google Display Ads displayed?
They appear on millions of websites in the Google Display Network that match the context of the ad or fulfill certain target group settings.
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Studio Wehrgasse 11A, 1050 Vienna