SEO, SEA, Social Media Marketing & Display Ads
We rely on a data-based strategy to increase your visibility. Thanks to professional search engine optimization, efficient SEA advertising campaigns, targeted social media marketing and appealing display ads, you can reach your target group exactly where they are active.
Search engine optimization
With targeted on-page and off-page optimization, we sustainably increase your organic visibility.
Search engine advertising
We place effective ads in the search results to reach your target group at the right time.
Social Media Marketing
We increase your reach and brand awareness through data-based campaigns in relevant networks.
Google Display Ads
Advertising banners in the Google Display Network and on the right platforms increase your online presence.
Would you like a little more performance?
With targeted measures, we increase your visibility, your traffic and your conversions – efficiently and effectively.
E-Mail Marketing
Web Analytics
Affiliate Marketing
Content Marketing
SEO SEA SMM SEO SEA SMM SEO SEA SMM SEO SEA SMM
Your Performance Crew
Our crew consists of reliable professionals with many years of experience in performance marketing. Equipped with advanced software for SEO, SEA, SMM and display ads, we deliver measurable results.
Qualitative implementation
Anyone can set up a campaign quickly, your company deserves sustainable quality. From strategy development to final optimization, we ensure smooth processes and results.
Advice right to the end
We don't just provide key figures. We accompany you all the way to successful completion. From the initial concept idea to the ongoing performance analysis, we are there to advise you.
Performance & Analytics
Our internal infrastructure with tracking and analysis tools offers the ideal conditions for comprehensive performance monitoring and targeted optimization.
Exciting cases
We deliver results that not only inspire, but impress! See our work for yourself – our satisfied customers are the best proof that we deliver what we promise.
About us
With a long company history and numerous successful campaigns for well-known companies, Wiedermayer & Friends has established itself as a creative partner.
We are driven by our passion for extraordinary ideas – and this can be felt in all of our work.
Creative since 1948
Knowledge Knowledge Knowledge Knowledge Knowledge Knowledge
Knowledge Hub - Performance Marketing
The process: step by step to better results
From target definition and strategic planning through technical implementation and ongoing analysis to continuous optimization and transparent reporting, our performance marketing process covers all the steps needed to ensure the efficient and sustainable success of your campaigns.
Analysis
Planning
Implementation
Reporting
Optimization
Monitoring
Overview: What is performance marketing?
Performance marketing is a data-driven approach in which online marketing measures (e.g. SEO, SEA, social media) are geared towards clearly measurable key figures. The aim is to use budgets as efficiently as possible and achieve better results through continuous optimization.
The 4 core areas of performance marketing
Search engine optimization (SEO)
SEO includes all measures to improve your organic rankings in search engines such as Google. This includes on-page optimization (e.g. content, meta tags), off-page factors (e.g. link building) and technical SEO (e.g. loading times, indexing). In the long term, SEO ensures sustainable traffic and high visibility.
Search engine advertising (SEA)
SEA increases your online presence through paid ads that are displayed for relevant search queries. Here you define budgets, bids and target groups to present your offers or services to potential customers. SEA campaigns can be adapted quickly and provide immediate feedback on click and conversion rates.
Social Media Marketing (SMM)
You can use social networks such as Facebook, Instagram, LinkedIn or TikTok to build targeted reach and interaction. A combination of organic content and paid ads increases your brand awareness and generates leads. Constant monitoring and community management allow you to stay close to your target group.
Display Ads
Display ads are visual advertising banners that are displayed on websites and in apps via advertising networks such as the Google Display Network. This increases your brand awareness and directs potential customers to your website. A targeted targeting strategy ensures that your ads are only seen by people who are most likely to be interested.
Over 90% of marketers use social media advertising for their performance marketing campaigns.
Over 75% of marketers consider performance marketing to be “very effective”, particularly due to its high measurability.
With a market share of over 28%, Google Ads holds the largest share of the global digital advertising market.
Important key figures & tools
KPIs (Key Performance Indicators):
- Conversion Rate (CR): Shows the ratio of clicks to successful actions (e.g., purchases, registrations).
- Click-Through Rate (CTR): Indicates how often a link or ad is clicked in relation to its impressions.
- Cost per Click (CPC): Measures how much a click in your campaign costs on average.
- Return on Ad Spend (ROAS): Shows how much revenue you generate for each euro invested in advertising.
- Customer Lifetime Value (CLV): Estimates the total revenue a customer generates over the entire business relationship.
- Visibility Index (SEO): Evaluates the presence of a website in organic search results.
Analysis Tools and Monitoring:
- Google Analytics & Google Search Console: Track visitor numbers, user behavior, and technical aspects such as indexing status.
- Sistrix & Semrush: Provide insights into rankings, keyword potential, and competitor analysis.
- Social Media Insights: Provide data on reach, engagement, and target group interests on platforms like Facebook or Instagram.
- Tracking Tools & Tag Manager: Help to accurately capture and evaluate events such as clicks or form submissions.
Goal of Data Analysis:
- Continuous Optimization: Identify strengths and weaknesses of your campaigns to adjust budget and measures in a targeted manner.
- Scaling: Use insights from successful strategies to further expand reach or conversion rates.
- Transparency & Reporting: Regular reports on the most important key figures so that you are always informed about the performance of your measures.
FAQs
What is performance marketing?
Performance marketing is a data-driven approach to online marketing in which campaigns and measures are optimized using clearly measurable key figures (e.g. clicks, conversions).
What is performance marketing?
This refers to all marketing activities that are based on specific performance values and whose success is monitored using KPIs such as click or conversion rates.
What does a performance marketing manager do?
A performance marketing manager plans, manages and optimizes online campaigns (e.g. in SEO, SEA or social media) with the aim of increasing measurable results such as leads or sales.
What does performance marketing mean?
Performance marketing means that marketing measures are designed in such a way that their effectiveness can be precisely measured and continuously improved.
What does performance marketing involve?
Performance marketing encompasses various channels and techniques such as search engine optimization, search engine advertising, social media campaigns and display ads, all of which are geared towards specific key performance indicators.
What is search engine optimization (SEO)?
SEO includes measures to improve the visibility of a website in the organic search results of search engines such as Google.
Why is search engine optimization important?
Because it brings more qualified traffic to the website in the long term, increases online visibility and can therefore increase sales or leads.
How does search engine optimization work?
On-page optimization (such as structure and content), off-page factors (such as backlinks) and technical adjustments improve the ranking of a website in search engines.
How much does search engine optimization cost?
The costs vary depending on the scope and competitive environment; some agencies offer monthly packages, others work on a project basis.
What is SEO marketing?
SEO marketing aims to gain more organic visitors and leads in the long term through strategic optimization, often in combination with other online marketing channels.
How long does SEO take?
The first improvements can be visible after just a few weeks, but real, lasting success usually takes several months to a year.
What types of SEO are there?
A basic distinction is made between on-page SEO (content, structure) and off-page SEO (backlinks, mentions), supplemented by technical SEO (e.g. loading times, indexing).
What are backlinks?
Backlinks are references from other websites to your own; search engines regard them as recommendations, which can have a positive influence on your ranking.
How can I implement SEO myself?
By conducting keyword research, creating high-quality content, optimizing technical aspects and striving for natural link building strategies.
Why SEA?
SEA offers the opportunity to be quickly visible in search results, to address specific target groups and to use budgets efficiently.
How does SEA work?
By booking keywords with search engines such as Google, paid ads are created that are displayed to users for relevant search queries.
Why is SEA worthwhile?
Because it generates qualified traffic in the short term and can be combined well with SEO strategies to achieve holistic visibility.
What is social media marketing (SMM)?
SMM uses platforms such as Facebook, Instagram or LinkedIn to build brand awareness, maintain communities and promote sales or leads.
What does social media marketing mean in detail?
It includes strategic planning, content creation, community management and paid advertising campaigns to achieve specific business goals.
What are display ads?
Display ads are graphic advertisements that are displayed on websites or in apps via networks such as Google Display to promote the brand or offers.
Where are Google Display Ads displayed?
They appear on millions of websites in the Google Display Network that match the context of the ad or fulfill certain target group settings.