Quartier Mitte

Branding

Our Services

  • Concept
  • Market positioning
  • Naming
  • Development of the corporate language
  • Logo & design development
  • Brand guideline

Quartier Mitte - modern living in St. Pölten

A reference of which we are highly proud of, is the project Quartier Mitte from NOE Immobilien Development GmbH (NID). In the running for the commission of the brand development of St. Pölten’s new city quarter, our presentation beat three competitive proposals. Starting with the market positioning, we conducted an analysis of the competition, as well as developed the USP, positioning, strategy and concept. In addition to the name assignment and the corporate language, we also created the logo and the concept of the trademark. Design elements, such as the definition of the font and its use, the development of a colour concept, and the definition of the imagery and illustrative style, were also part of our presentation. The creation of a brand guideline built the final point.