88.6: Life rocks like this.
radio 88.6 relies on authenticity and real emotions in its new advertising campaign.
Under the motto “This is how life rocks,” no models were hired for the current campaign, and makeup and retouching were completely avoided.
For the photo production, Rainhard Lehninger took the camera into his own hands and captured pure emotion. The campaign focuses on unfiltered moments, real characters, and a passion for music and life. With this, the station not only stays true to its brand message, “Real people, real music,” but also reinforces it impressively with its new campaign.
ResultA campaign without models, make-up or retouching, with real people and real emotions.
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